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If one more business owner tells me their website sucks because they're just "too darn busy to deal with it" Wholesale Soccer Jerseys , I'm gonna hurl. That's like saying, "I'm doing business in my dirty underwear because I'm too busy to get dressed." Realize it or not, your website (or lack thereof) is very often the first impression your prospect or peer will have of you. Now, it's no longer a matter of having a website -- it's a matter of having a great one.

Most websites are informative, but dull. Not surprising. The Internet today is not unlike TV in the early 50's when TV was the new media. Back then it was totally exciting to have a radio announcer in front of a camera. It was revolutionary to actually see the announcer holding the package of soap or toothpaste. What soon followed was "The Golden Age" of TV when things took a major creative leap forward.

There's a definite parallel today with the Internet.

Bill Bernbach, a great leader of that last creative evolution Wholesale Hats , stated;

"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen. That's where the creativity comes in."

Applied to the Internet Bernbach's words resonate more than ever.

So, what makes a website effective and creatively exciting? That depends on who you talk to. A techie may say you need lots of flash animation. A designer may say it's about the right layout and color scheme. Someone else may argue it's all about blogs. When applied intelligently the latest design trend or technology is exciting. But have you ever clicked on a site you're eager to see only to have to sit through a self-indulgent 30-second flash intro? If the thinking behind the technology doesn't respectfully address the mindset of the person viewing it, it doesn't matter how cool it is.

An exciting, creative, effective website begins with a clear understanding of the target audience and the marketing objectives you're trying to reach. Only then does it take a fresh Wholesale Hoodie , simple, memorable creative approach that touches and moves that audience on an emotional level. Accomplishing that takes strategically smart, creative talent. So, if you don't have it, find it. The bottom line is that The Evolution has begun. Don't be left behind.

脙茠脝鈥櫭兟⒚⑩€毬吢∶兤捗⑩偓拧脙鈥毭偮?2005 John Follis. All rights reserved.

John Follis is one of the 12 "Best Advertising Minds of New York" as voted by The New York Ad Club. His campaigns are in 3 college textbooks, he has written for ADWEEK Wholesale T-Shirts , and he has taught at 3 New York universities. Currently, John works on select projects, consults, and speaks. He may be reached at john@

For John's booklet: How to Attract and Excite Your Prospects: A Guide for Getting the Best Marketing Results, visit: For consulting info, visit: Marketing Therapy: For speaking info Wholesale Jerseys China Free Shipping , visit: Follis Speaking: Global and Chinese Purified Terephthalic Acid (PTA) Market Size, Trends and Future Forecast Report by Competitor Segment till 2023
by ajay.m · June 2, 2018


adds 鈥淕lobal and Chinese Purified Terephthalic Acid (PTA) Industry, 2018 Market Research Report鈥?new report to its research database. The report spread across 149 pages with table and figures in it.




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