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Is Your Internal Dental Marketing Strategy REALLY Working? Marketing Articles | June 6 Seth Jones Jersey Womens , 2008
If everything is going great in your practice, don't start changing things. The outcome will likely be less-than-desirable. However, if things are not up-to-par, check out your options before throwing in the towel.
I recently had perhaps one of the most interesting coaching calls I have ever had.First, the client tells me, "The newsletter isn't working." This coming from a seasoned dentist who has been doing a newsletter for YEARS suddenly thinks his 20+ new patients a month from referrals are due to something else... a Care To Share card. Yes Josh Anderson Jersey Authentic , those work, don't get me wrong.So, my advice was, "Hey, quit doing the newsletter and see what happens." Bad advice, but I want to prove a point.Reminds me of a private client who insisted that Nick Foligno Jersey Authentic , after 6 months of patient newsletter internal marketing, that patients were referring to him because he had a new location, new carpet and so on. Well, that HELPS, but believe me, since he stopped last month David Savard Jersey Authentic , I'm betting money he'll be back once referrals die off because he stopped asking for them!In this day and age, one gets what one asks for. Nothing more. BUT, a lot less if they stop asking! LESSON: If things are really cooking in your practice, but you're not sure WHY, the best thing to do is keep on doing what you're doing! Don't stop doing what seems to be working even if you can't put your finger on it.Anyway, back to the coaching client. He also insists he needs more new patients. Last month he saw 49 NEW patients. He's already working 40 hours a week CHAIRSIDE and 50 hours a week total. He claims his biggest problem is more new patients. Yeah. Right. Oh Oliver Bjorkstrand Jersey Authentic , and he takes just two weeks of vacation each year. This poor fella is going to be burnt out before he's 45.This is a sad situation. In his mind, it's about jamming more new patients in the door. Really, it is about generating more production from the almost 50 new patients. He claims their biggest barrier to treatment acceptance: FINANCING. Well, gee. Problem solved. Here's how to add $500,000 per year in production without adding another 50 new patients per month: YOU FINANCE THEM! And no, not through DFP or CareCredit. You finance them yourselves. So Ryan Murray Jersey Authentic , in reality he has a systems problem, not a marketing problem.ACTION-TO-TAKE TIP: Have you CORRECTLY diagnosed the problem(s) affecting your practice's ability to grow? All the new patients in the world will not help if your systems are designed to handle what you already are generating!
Would You Like To Drive The Finest Machines In The World? Sports Articles | June 14, 2010 Not just anybody can jump into a Formula One car and drive it. It takes an exceptional person to drive a Formula One car competently. There are a number of core qualities a driver must have to stay ahead of the game in this extreme sport of Formula One Motor Racing.
? * Formula One drivers must be physically strong. They require massive upper body strength. They must have the expertise and ability to push their high performance cars to their limit. They must have the capacity to handle the massive G-forces and heat experienced in the cockpit as well as have the stamina to survive a two hour race.
* Formula One drivers must remain mentally alert. Imagine the concentration required for a two hour race when a driver must not only keep the car on the track at those incredible speeds but stay alert for other variables such as the feel of the car, changing track conditions, warning flags, pit stop signals and of course other drivers.
* Formula One drivers must be able to react quickly. There is little time to react at 200 mph. What may happen in a Formula One race is unpredictable. It may be debris on the track or another car spinning out ahead. It takes super quick reflexes to avoid trouble and keep the car on the track in order to finish a race.
* Formula One drivers must be able to stay at the top of their game for the entire race. Endurance is the key. Drivers are under immense pressure for the entire race. There is little time for them to catch their breath except during a pit stop. The rest of the time they have to deal with the heat within the cockpit Sonny Milano Jersey Authentic , stay alert to the racing teams strategy, avoid accidents and finish the race.